Kendrick Lamar’s new video has a lot of Mobster Fashion and Rihanna, dangling from a high rise terrace
American rapper and songwriter, Kendrick Lamar dropped his latest music video, featuring Rihanna, for the song " Loyalty" last week. The video has just about everything from laser eyed bull dogs, sharks, street fights and breaking asphalt roads. The song is the latest single from Lamar's double platinum 4th studio album. And like most of his music videos, Loyalty can be better described as big budget gangster movie, than a mere music video.

Opening with a cult ceremonial beheading of Lamar's doppleganger by Rihanna, almost as if the rapper is getting primed for a sacrificial mental tradition. The video's director Dave Meyers ( who also happens to be director for Lamar's MTV VMA nominated music video, " Humble" ) then takes us through a gangster congregation with Lamar at its centre, melting the concrete around him, with some seriously intense rapping. Just before he steps in to save a fur adorned Rihanna, from a street fight, only to test her loyalty later on in the video by dangling her off a high rise building.
Badgirl RiRi seems pretty chilled though, and even indulges Lamar in a sleepy tete atop the narrow scaffolding.

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In an telephonic interview with The Fader, co-producer and co-writer, Terrace Martin explains, " LOYALTY." came about because I was working with Rapsody and 9th Wonder. 9th Wonder has a producer under him named Khrysis, who sent me a record to play on. It was a Bruno Mars sample of " 24K Magic." I was like, " Whoa, that sounds crazy." I said, " I wanna replay it, reverse it, change the key, add a third harmony do all these things to it. But still make it sound just like the sample, but with a different edge." I turned the sample around, set it up, and then hit Sounwave. From there, me, Sounwave, and DJ Dahi got in the studio and started to put drums on that motherfucker. Right there, on my mama, Kendrick said: " Imma get Rihanna on this." That day. Right when the drums started, he looked at me saying, " Aye, I'm gonna get Rihanna on this record."


Just like you cannot ignore the song, you CANNOT miss Rihanna's fashion. Styled by Anna Trevelyn and Jahleel Weaver, the queen of swag, sports two main looks - black and white. In her all black look, she pairs a oversized trench coat ( by Seoul based street art fashion designer Juun) paired with a Black Agent Provocateur black slip. The white outfit involves a fluffy, fur type jacket, over a drop dead sex on an overdrive lace up dress ( by House of CB).

She just made us wish for a lot more men's wear inspired fashion in our wardrobes. And we aren't just talking about good old boyfriend jeans.

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