Cameras

How the GoPro Became the Best Selling Camera In the World

Mario Aguilar, Gawker Media

How the GoPro Became the Best Selling Camera In the World

The GoPro is an amazing action camera that let's people record extreme sports, daredevil feats, and other spectacles, which just a few years ago would have been impossible. That's how it became the best-selling camera in the world. 60 Minutes has a nice segment on the history of the camera that's worth a slice of your lunch break.

In the short profile, Anderson Cooper runs through the story of the rugged camera from the beginning when the company was founded by a young surfer and failed-entrepreneur named Nick Woodman 12 years ago. The first GoPro product? A simple waterproof film camera. Since then, the company has doubled its sales yearly, to revenues of more than $500 million per year. Never underestimate the potential of a simple, effective, inexpensive tool. [CBS]

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