Madeleine is an Analogue Odour "Camera" to Capture Smells, Relive Memories
The Madeleine is based on perfume technology invented by Swiss chemist
With Madeleine, a funnel has to be placed over the object whose smell you want to capture. A pump attached to the funnel sucks the air to an odour trap, with a unique 'tube' for each scent. Think of the 'tube' as your vintage camera film.
Radcliffe made a short video showing exactly how it works:
As you can see, the last part of the procedure needs you to send the tube to a lab for 'processing', much like how you would send film rolls to be developed.
"If an analogue, amateur-friendly system of odour capture and synthesis could be developed, we could see a profound change in the way we regard the use and effect of smells in our daily lives," Radcliffe says. "From manipulating our emotional well-being through prescribed nostalgia, to the functional use of conditioned scent memory, our olfactory sense could take on a much more conscious role in the way we consume and record the world."
Radcliffe is currently seeking work with fragrance labs to take the idea further, reports The Guardian .
Scent-ography | via Fast.Co