If you are a BlackBerry fan, then we have a good news and a bad news. The good news is that your fav brand is launching BlackBerry Priv, a new device, in India. And the bad news is that this new device will have an Android OS. The Priv launch is scheduled for tomorrow i.e. 28th Jan, and it is among the company's first (of many) Android handsets.
Though we can write a full post on why we don't really love (or hate) this move, but we would keep our comments reserved for later--once we would have spent quality time with couple of Android-powered BlackBerry devices. As of now, let's take a look at what all you can expect out of the BlackBerry Priv.
Do you remember the slide out form factor? They used to be a rage few years back, but suddenly they vanished from the scene, and now BlackBerry is bring them to light once again with Priv. At a time when most of us have gotten so used to the slim form factors, a slide out form factor looks unusual, but it might work for keyboard fans. The overall build of the Priv looks sturdy and pretty neat, but we would share more in our hands-on later.
Under the hood
Coming to the specs: You get a 5.5-inch AMOLED display, hexa-core Snapdragon 808 processor oupled by 3GB of RAM and 32GB of onboard storage, which is further expandable by up to 200GB. You also get BlackBerry certified encryption, which provides an additional layer of security.
It has an 18MP rear camera that should take care of your imaging needs, but the 2MP front camera might disappoint you a bit. Priv should come running on Android 5.1 Lollipop out of the box, and you can expect the Android 6.0 Marshmallow update on the device in near future.
Sales begin on
As far as we understand BlackBerry, there won't be any e-tailer specific sales. However, we can't say for sure but we certainly see the possibility of an aggressive push for selling the Priv on online platforms. When the platform has been working for others, it might work for BlackBerry too. We don't have any visibility into the launch dates, but it should we expect the handset to be available latest by the first week of February.
Now, this is where BlackBerry needs to get things right. Its last device in the country, which was the BlackBerry Passport, was priced over Rs 50,000 and we are expecting the Priv to be priced almost at the similar price point. If this pricing holds true, then Priv would be fighting the likes of Samsung Galaxy S6 edge+, the Galaxy Note 5 and the Sony Xperia Z5 Premium.