Letv’s Superphones Undergoing Testing In India
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In the last couple of years, India has emerged as one of the biggest target markets for Chinese phone manufacturers. Some of the renowned names that have built a name for itself here in Indian market is that of OnePlus, Gionee, Xiaomi and Huawei. And now, Letv , a content giant in China, has its eyes set on the Indian smartphone market . Remember we told you how Letv is planning to make the most of the business opportunity that exist in the country with its different tech-based products including a super-bicycle, mobile handsets, televisions and an upcoming electric supercar? As part of its India entry strategy, the company had announced its official e- commerce platform Lemall.com in the last week of November. And now, it seems that they would venture into the Indian smartpone market anytime soon.

The news has just come in that Letv is testing its 'superphones' at multiple locations in India. This testing is part of due diligence for ensuring flawless performance of Letv phones for Indian consumers. The company is reportedly keen to customize its devices to suit the Indian users and has been testing its devices on user experience and several other parameters. An Letv employee on condition of anonymity said that the company is keen to introduce Superphones completely aligned to Indian consumers requirements and hence devoting considerable effort and resources to repeated testing process.

The Letv Superphones being tested are rumored to have a Snapdragon 810 processor, along with 4GB RAM, (gold) 128 (Silver) 64GB of internal storage and 21MP rear Camera with 4MP(ultrapixels) front camera. It is also reported that the phones will have a 6.33 screen size with 2560x1440 pixels resolution, and 3,400mAh battery, finger print sensor, dual LED flash, hi-fi sound system, wide angle selfie, world's first USB type C and other such great features.

We are eager to know what pricing strategy Letv would adopt for its superphones? As far as we know, Letv would be priced lower than all its competitors as its primary source of revenue wouldn't be the device but their vast cloud-based content ecosystem, which if we were to explain simply, is the Chinese take on Netflix. And this is certainly going to be their hook for Indian consumers.