Micromax

Micromax Canvas Turbo A250 with Full HD launched for Rs. 19,990

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Micromax has launched their first full HD smartphone Canvas Turbo A250, at the price of Rs. 19,990. A successor to their previous flagship Canvas 4, Turbo is also a dual-SIM phone. The device will be available in retail outlets across the country from October 26, 2013.

The device comes with a 1.5GHz MediaTek Quad Core processor alongside 2GB RAM, a 5-inch SHARP Full HD CGS display, 13-megapixel auto-focus rear camera and a 5-megapixel front-facing camera. It is powered by a 2000 mAh battery back up and comes loaded with Android 4.2.1(Jelly Bean). It offers non-expandable 16 GB of internal memory and will be available in two colors (Midnight Blue and Pristine White).

The smartphone maintains the gesture controls previously seen in Canvas 4. These include answering a call simply by placing the phone on your ear, waving your hand at the screen to click a photo. One can also, dial a contact by selecting the person in your contacts list and placing the phone on your ear to call.The pop up video, split screen and the 'blow to unlock' - all major Canvas 4 features can be seen on Canvas Turbo.

The device also comes with a new feature called 'ifloat' that enables users to have a floating widget no matter what they are doing. It works something similar to the existing Facebook chat heads concept. The camera app is called 'Camerazzi' which offers a host of features including 360 degree panorama, Cinemagraph and Object Eraser. The Camera offers a 360 degree panorama feature for the first time on a Micromax smartphone. The Cinemagraph, unables users to create .GIF images (we are the generation of viral content after all). The Object Eraser feature allows users to erase unwanted objects from still pictures that are shot with the smartphone.

Commenting on the launch, Rahul Sharma, Co-founder, Micromax said, "At Micromax, our focus has always been to keep innovating to democratize technology for masses by offering seamless experience through a combination of great hardware and enhanced software capabilities. Canvas Turbo further builds on our promise to constantly empower our users with superior technology. This is complemented by a refreshed ecosystem of applications enabling users to multitask offering great value to them."

The device which is clearly a successor of the brand's flagship Canvas 4, offers a few additional tweaks in terms of the software. Throughout the branding of the device, the idea of multi-tasking is what the company is selling majorly. The fact that ifloat adds to this concept is true, but other that, the major difference of the device from its predecessor is that of a Full HD Screen.

The phone has been a turn around for Micromax's branding as well, with the international label of Hugh Jackman. With that strategic turn around and with a full aluminium body, it is apparent that Micromax is aiming towards stepping out of the 'Indian' 'budget' category.

With the kind of specifications that one gets to see on the smartphone, at this price tag the major competitor seems to be Gionee Elife E6. Here, while Canvas Turbo has the advantage of a lower price, Gionee gets to the better side for people looking at more storage capacity.


This article is contributed by Gurman Bhatia.
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