After eCommerce giant like Flipkart
suffered heavy losses owing to false mailing addresses and increasing delivery rejections, online retailers
have started seeking help of companies that can make them identify a customer and check for fraud before shipping.
As per an Economic Times report: In online transactions, the liability rest with the merchants.
"We identify the name and address through mobile number and credit card information," said Chirag Bakshi, chief executive of Zumigo, a startup backed by Wells Fargo and Intel
is in talks with merchants and bureaus in India to help them identify a customer and check fraud.
While Zumigo has joined hands with Equifax
and other retailers in the US; but in India, it may find it difficult to tie up with credit bureaus.
According Mohan Jayaraman
, MD of Experian
Credit Information Company of India, "We are regulated under Credit Information Companies Regulation Act (CIRCA), which does not allow us to share information with anybody other than specified user."