Facebook’s spiteful ex-suitor response has backfired because it never understood why Snapchat was so popular
Facebook
Dial history back a little to July and you'll realise that it was an inflection point in the history of Instagram and Snapchat. The pretender had suddenly become the leader. Instagram, Facebook owned Goliath had shamelessly copied and pasted 'stories' a feature that had been the basis for Snapchat's differentiation. Snapchat which was actively pursued by Facebook a couple of years as it wanted to acquire the startup for $3 billion, was now a flagbearer of what was cool for millennials. Facebook, the social networking monstrosity was something being avoided by youngsters. It tapped its hip photo sharing service Instagram to launch a feature that was almost identical to Snapchat stories. In fact, it worked so hard on it, some would argue that it bettered it. But then it started acting like this spiteful ex-suitor who didn't get an affirmative. It went about adding stories like functions on the main Facebook service, on Messenger, and even on WhatsApp . The message was loud and clear, Zuckerberg wanted to dump Snapchat like functionality on all its apps which service billions of customers across the world. While, the uptake on Instagram was very successful , Facebook has become a laughing stock because of its ham-fisted attempts to ape 'stories' like functionality doesn't only defy logic, but also makes it look like a spoilt brat who didn't get his way.

This reveals a startling problem. Facebook never really understood why Snapchat was so successful, which also eludes towards the fact that it would've botched up the acquisition if history hadn't repeated itself. Because of the sheer scale of Facebook, it is not a private social network for anyone. It is the digital presence of a human being considering it is nearing 2 billion monthly active users. Snapchat dwarfs Facebook's scale with about 158 million daily active users. That's not even the difference between earth and the sun, that's more like the difference between Pluto and the Sun. It works because young kids, millennials and even middle aged professionals were looking for something that only has their close friends and they can be themselves amongst them.

PSA: Your Instagram Stories Are Public 

Dial history back a little to July and you’ll realise that it was an inflection point in the history of Instagram and Snapchat. The pretender had suddenly become the leader. Instagram, Facebook owned Goliath had shamelessly copied and pasted ‘stories’ a feature that had been the basis for Snapchat’s differentiation. Snapchat which was actively pursued by Facebook a couple of years as it wanted to acquire the startup for $3 billion, was now a flagbearer of what was cool for millennials. Facebook, the social networking monstrosity was something being avoided by youngsters. It tapped its hip photo sharing service Instagram to launch a feature that was almost identical to Snapchat stories. In fact, it worked so hard on it, some would argue that it bettered it. But then it started acting like this spiteful ex-suitor who didn’t get an affirmative. It went about adding stories like functions on the main Facebook service, on Messenger, and even on WhatsApp. The message was loud and clear, Zuckerberg wanted to dump Snapchat like functionality on all its apps which service billions of customers across the world. While, the uptake on Instagram was very successful, Facebook has become a laughing stock because of its ham-fisted attempts to ape ‘stories’ like functionality doesn’t only defy logic, but also makes it look like a spoilt brat who didn’t get his way.

It also works because of self destructing nature of the communication which is counter to what Facebook is which will pop up that cosy photograph of you and your ex who's gotten married. On Snapchat people live in the moment forget it and create more moments. It is live, it is crazy and it is fun. Facebook is a medium of communication, it is how we stay in touch with friends, family, co-workers, and even acquaintances. WhatsApp, particularly in Asia has the most pervasive mode of communication over the Internet. It is not the place where one wants to upload crazy videos as one's status, seen by everyone under the sun having your number.

People upload stuff on Snapchat, that they would never put online. This is the kind of stuff that probably would never leave the phone. Facebook and WhatsApp certainly aren't the platforms for this kind of content while Instagram is also quickly reaching sealing. In fact, this is the main reason why when Facebook copied 'Stories' from Snapchat, it had success as Instagram is a relatively small social network with more than 500 million monthly active users compared to Facebook, WhatsApp and Messenger's billion plus figure individually.

Snapchat's New Face-Swap Feature Is a Good Reminder of All the Weird Shit in Your Phone's Camera Roll

Dial history back a little to July and you’ll realise that it was an inflection point in the history of Instagram and Snapchat. The pretender had suddenly become the leader. Instagram, Facebook owned Goliath had shamelessly copied and pasted ‘stories’ a feature that had been the basis for Snapchat’s differentiation. Snapchat which was actively pursued by Facebook a couple of years as it wanted to acquire the startup for $3 billion, was now a flagbearer of what was cool for millennials. Facebook, the social networking monstrosity was something being avoided by youngsters. It tapped its hip photo sharing service Instagram to launch a feature that was almost identical to Snapchat stories. In fact, it worked so hard on it, some would argue that it bettered it. But then it started acting like this spiteful ex-suitor who didn’t get an affirmative. It went about adding stories like functions on the main Facebook service, on Messenger, and even on WhatsApp. The message was loud and clear, Zuckerberg wanted to dump Snapchat like functionality on all its apps which service billions of customers across the world. While, the uptake on Instagram was very successful, Facebook has become a laughing stock because of its ham-fisted attempts to ape ‘stories’ like functionality doesn’t only defy logic, but also makes it look like a spoilt brat who didn’t get his way.

With Snapchat having the first movers advantage, it has a loyal base of users who are looking for a more private experience. Facebook will never be the place for that kind of an experience no matter what they do.