From 'Harry Potter And The Cursed Child' to 'The Kiss of Life': Here's what attracted readers on Amazon India this year
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With year 2016 nearing its end, we are not only enjoying heavy festive season discount on several goodies but also reading about the experiences of numerous companies in India this year. And now, Amazon India is also out with its Annual Reading Trends Report for 2016.

It seems that people living in Delhi-NCR region enjoy reading as the region tops the list of Most Well-Read Cities in India for the fourth consecutive year. The city was closely followed Bangalore and Mumbai as the top three books-loving cities. The ranking was determined by compiling sales data of all the physical books sold during the course of the year 2016.

On the other hand, Karnal, Vadodara and Patna are first time entrants in the Top 20 Most Well-Read Cities list having bought more books than Coimbatore, Visakhapatnam and Lucknow this year.

“We at Amazon.in are truly committed to helping our customers enjoy their passion for reading by offering them a wide selection with unique choices across languages, genres and authors,” said Noor Patel, Director Category Management, Amazon India.

As far as Best Sellers of 2016 are concerned, Chetan Bhagat became the most sought-after author on Amazon.in as his book ‘One Indian Girl’ emerged as the highest selling book this year. This is followed by J.K. Rowling’s ‘Harry Potter and the Cursed Child’ - Parts I & II (Special Rehearsal Edition). The third position as Best Seller of 2016 is bagged by Word Power Made Easy by Norman Lewis, which is an Exam Preparation book. The fourth position is secured by Robin Sharma’s Non Fiction ‘Who Will Cry When You Die?’ This book by Sharma was at 7 place in the list of Best Sellers for year 2015.

Besides this, Amazon.in also conducted a Readers’ Poll on its website inviting readers to vote for their favourite book across eight categories. Each category had the top 5 best-sellers of the respective genre and readers were asked to vote for their favourite among these. The poll ran for 8 days (from December 5 till December 12 2016). Harry Potter And The Cursed Child - Parts I & II by J.K. Rowling, Jack Thorne & John Tiffany is the most popular book of 2016 with highest votes. It also received highest votes (70 per cent) in Children’s books category. The other results were as follows:

• Under Fiction by Indian Authors, ‘She Swiped Right into My Heart’ by Sudeep Nagarkar won the most votes followed by ‘Everyone Has A Story’ by Savi Sharma
• Under Hindi books, ‘Mujhse Bura Koi Nahi’ by Surender Mohan Pathak won the most votes
• In the category of fiction by international authors, ‘Cometh The Hour by Jeffrey Archer’ stood out as the winner
• In the Non- Fiction category A Feast of Vultures by Josy Joseph won the readers hearts
• In the Self-help category, ‘Think and Win like Dhoni’ by Sfurti Sahare is voted as the winner
• In business category, ‘The Rise and Fall of Nations’ by Ruchir Sharma emerged as the winner
• In biographies, ‘The Kiss of Life’ by Emraan Hashmi and Bilal Siddiqi was voted winner with 47 per cent votes

Interestingly, Exam Preparation books, which are a special focus category for Amazon.in, emerged as the second most popular genre on this online marketplace. It also has a major sales contribution on Amazon.in.

“We launched a new portal called Exam Central earlier this year to help students prepare for these exams. Exam Central provides students and job aspirants with exam related information and preparation books as well as other study material such as e-learning software and e-books that will help them perform better. The portal not only caters to the students preparing for entrance exams but also for people preparing for the various vacancy exams conducted by government departments/ PSUs etc,” as per a statement issued by Amazon India.

Mind you! The top bestsellers in this genre in 2016 were, Word Power Made Easy, Manorama Yearbook 2016, Indian Polity 4th Edition, Railway Recruitment Boards RRB (Non-Technical Cadre) 2016 and A Modern Approach to Verbal & Non-Verbal Reasoning.

The third most popular genre across all cities was Children & Young Adult. It is worth mentioning that Amazon.in is the countries largest children’s book store as it comprises of millions of titles with over 12,700 sellers on the platform selling books. Recently, Amazon.in had introduced ‘Children’s Bookshelf’ that makes buying the right book for the kids easier.

As far as Indian Language books are concerned, language translations of ‘The Secret’ continues as the top selling book among Hindi, Kannada, Telugu and Gujarati language stores since last year. The book also continues to trend among the top five bestsellers in various vernacular languages including Tamil, Bengali and Marathi.

So if you haven’t yet picked your read, you might browse through these options.

(Image: movieweb.com)