Gizmodo India is the official media partner for the EyeMyth Media Arts Festival
New immersive technologies like augmented and virtual reality have been making their way into festivals, museums and exhibitions across the world. Up until now, India hasn't had the opportunity to witness its ability to bring life to static art and artifacts, and preserve art and engage art-tech lovers. We want to introduce you to EyeMyth - Media Arts Festival a festival of art, entertainment and new media expressions being held in Lower Parel, Mumbai between August 16-20, 2017 which aims to do just that for Indian audiences. EyeMyth 2017 is presented by UnBox , Indian School of Design and Innovation (ISDI) and Red Bull Music Academy .

Curated by established and emerging artists from around the world, the festival will showcase the diversity of audio visual content. Right from augmented (AR) public art to virtual reality (VR) workshops, AR/ VR film screenings to audio-visual music acts and a conference on the future of immersive media and mediated realities in India, EyeMyth will capture the progress of new media in our everyday lives.

EyeMyth was created in the Indian digital sub-culture scene in 2011, where it started as a celebration of 'visual music' at the UnBox Festival in New Delhi. Today, it has transformed into an independent media arts festival, unique in its juxtaposition of Indian and global artists and progressive media.

Going beyond what a music festival or a trip to the museum can offer, EyeMyth aims at creating immersive experiences which puts attendants at the center of a film, audio-visual performances or an art installation, enabling them to understand the extent to which these technologies can breathe life into artworks. It's the perfect collision of technology and visual storytelling.

The larger goal is to build a sense of community among India's tech professionals, artists and creative professionals by delighting them with new audiovisual experiences and stimuli as well as enabling them to engage with new elements in the digital space.

What are you waiting for? Check out the timings below and experience it for yourselves.