Google Play Music is cheap, but its price wouldn't play a big role in its success
Google
At Rs 89 per month, Google's music streaming service Play Music All Access (To be priced at Rs 99/pm post introductory offer) is a great deal but the stark truth is that its price will have nothing to do with its success in India. At Rs 120 per month, even Apple Music is a decent deal and considering its pedigree, it also hasn't taken the world by storm.

The point being, it will be the level of localisation of content it manages to achieve, that defines its success in India. And to that part seemingly Google has done a pretty good job and made a fist of things positioning All Access as a good counterpoint to the likes of Saavn , Wynk and Gaana.com .

Google Play Music Subscription hits Indian shores for just Rs 89 per month

At Rs 89 per month, Google’s music streaming service Play Music All Access (To be priced at Rs 99/pm post introductory offer) is a great deal but the stark truth is that its price will have nothing to do with its success in India. At Rs 120 per month, even Apple Music is a decent deal and considering its pedigree, it also hasn’t taken the world by storm.

Firstly, it is official, now Google's service has more songs than any other service. It claims a number that's in-excess of 40 million which is 10 million than what Apple and Spotify claim.

More than the sheer number of songs that are available on the service, its level of localisation is very impressive. You will find songs in Bengali, Gujrati, Punjabi, Hindi and also world music categories which is impressive and plays very well into the Indian context. Impressively, if you have your location history turned on, its playlists will also vary accordingly. In India, that obviously means more local content surfacing which should make the user experience better for the people in India.
Then there is machine learning induced caching which will be a big feature in India. You don't need to manually download songs, the app will automatically learn what songs you listen to often and it will keep them cached so that they can be played offline.

Adding to offline caching, users can upload up to 50,000 songs from their private library to access them anywhere in the world which is a feature that's not there on its rivals, but still a nice one to have regardless.

Lastly, Google has an inherent advantage over all its competitors because Play Music will be installed by default on Android smartphones which comprise of more than 90 percent of the phones sold in India. Google will have great conversion rate when one talks about paid users.

Google Play Music Subscription hits Indian shores for just Rs 89 per month

At Rs 89 per month, Google’s music streaming service Play Music All Access (To be priced at Rs 99/pm post introductory offer) is a great deal but the stark truth is that its price will have nothing to do with its success in India. At Rs 120 per month, even Apple Music is a decent deal and considering its pedigree, it also hasn’t taken the world by storm.