First came the iPods. It changed the way we carry our music. Then came the AirPods. It changed how we listen to our music. And yesterday, Apple unveiled the HomePod which it hopes will change the way we relax with music in our homes. It’s a small white/space grey cylindrical nondescript being with a shiny mesh all around it. But don’t judge it by the looks because this speaker packs some serious firepower underneath. And it’s smart enough to use it to the optimum.
But it may all sound all too similar. Amazon did the same. Google followed it up. Microsoft also didn’t want to be left behind. Now Apple joins the race. Tim Cook attacked benignly. “There are many companies making products for enjoying music in the home but none have nailed it yet.” He namechecked Sonos, the wireless speaker systems, which “sound good but not smart” and referred to Google Home and Amazon Echo as “other smart speakers” that “don’t sound great.”
With the HomePod, Tim Cook said, “we want to combine it all.”
Let’s take a good hard look at Apple’s weapon to reinvent music in your home.