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On January 19th, Hotstar made a new online viewership record. It streamed the second ODI of the India-England series to more than 25 million users, which accounted for most of the internet traffic from India that day.

More importantly, this proves that online viewership in India may beat all traditional forms of media consumption. Of the 25 million that saw that match on the platform, a majority share of users used their mobile phones, which means users clearly enjoy watching sporting events on the go

“We are seeing dramatic growth in our viewership every month, including in cricket. As millions of new users embrace Hotstar as a way of life, the platform is seeing new highs in sports viewership as well. As data costs fall dramatically, and users increasingly look to their mobile as the primary screen, we are starting to see the emergence of Hotstar as the primary destination in cities with more than a million in population. This trend will accelerate in the next few months, especially during IPL, and we rely on Akamai’s solutions to ensure that we are able to scale in line with this vertical growth in demand,” said Ajit Mohan, CEO, Hotstar.

Hotstar has been a partner with Akamai technologies inc. since launch and leverages Akamai’s content delivery network to deliver services on its platform.

“Globally, the smartphone is becoming a key instrument to viewing live sporting events. We saw a significant majority of users accessing content via mobile for this ODI between India and England, making it the largest audience for a sporting event on the Akamai Platform, in Asia. Hotstar is truly leading the change in this paradigm shift in India, and we are proud to partner with Hotstar to bring new features and innovations to provide an unparalleled end user experience,” said Parimal Pandya, Vice President, Media, APJ, Akamai Technologies.