Only 35.7% people aware of BHIM app in rural India
As the government aims big to promote and make digital transactions easier with BHIM (
Launched in December last year, BHIM is a digital payments solution app based on the Unified Payments Interface (UPI) from the
According to Brickworks Media, a sister concern of research and data analytics company Chrome DM, "only 16.2 per cent of the respondents have downloaded the app which reflects the low user base in rural India and nine per cent of the respondents who have
The survey involved 5,478 rural respondents from across the country.
"Only 9.2 per cent of the rural respondents have used BHIM app for any purpose till date and approximately 15 per cent of the rural respondents have found easy using the BHIM app," the findings showed.
Approximately 20 per cent of the respondents feel that BHIM app is a safe and secured way for money transactions.
Launching the new combined platform in Nagpur, he said that by enabling each Indian to pay digitally using their biometric data on a merchant's biometric-enabled device, the BHIM-Aadhaar will be like a smartphone with a biometric reader and boost digital payments in a manner unprecedented anywhere in the world.
"With over 10 million user base, it is clear that major dominance for usage of BHIM app comes from urban India. Therefore, the government needs to work more on branding and awareness in rural India to increase its penetration," the survey stressed.