The Indian Underground now has radio channels of its own The Indian music scene is more than just uninspired Bollywood music, it's home to an eclectic collection of genres and styles that you may not have even heard about. While a dedicated indie music channel is a concept that has time and again been pushed to the mainstream, the latest being MTV’s indies, they have just as quickly been pushed aside to cater to the masses. 1/5 The Indian Underground now has radio channels of its own The Indian music scene is more than just uninspired Bollywood music, it's home to an eclectic collection of genres and styles that you may not have even heard about. While a dedicated indie music channel is a concept that has time and again been pushed to the mainstream, the latest being MTV’s indies, they have just as quickly been pushed aside to cater to the masses. 2/5 Trunk It Enter Trunk It, a music discovery platform for the Indian underground. “Normally what happens is that Indie artists tend to upload new stuff on platforms such as YouTube and Soundcloud,” says Karan Nambiar, co-founder. “But what ends up happening is that their music is ignored due to the bigger labels already on the platform, their reach and exposure is not something a small indie artist can hope to compete with, so they don’t get the reach that they want.” 3/5 The Story of Trunk It Karan is also the vocalist for the band Guillotine, a progressive metal act that has captured the imagination of the listeners across India. So support for budding indie talent in the country, is something that resonates with him strongly.
“Trunk It is a platform dedicated to Indies, so they get the maximum amount of exposure possible,” says Karan. “It’s also a smart multi-genre radio, what we mean by that is Trunk It tailors itself around music you like, so you are always listening to stuff that you want to listen to, not the other way around.”
To achieve this, Trunk It starts everyone off on an even foot with no pre-set music or artists, just a big play button. Once you start listening to the radio, you can Trunk tracks that you like or junk ones that you don’t. The radio will analyse your listening patterns and choose tracks according to what you like to listen to. If you feel that the app is still getting things wrong, you can use the built-in preferences tab to literally select the threshold of a genre in your radio by simply moving sliders across six genres present in the app.
Trunk It also has an unique revenue system in place for artists. “We’ve also started to curate customised content for bars, cafes and stores. Of the total revenue, we earn from the curation, thirty percent goes back to the artists. We are working very hard to build alternate revenue streams such as this for indie artists.” says Nambiar.
Trunk It is currently a web app and if you think it’s something you might be interested in, check it out here. Karan and his team will also launch an iOS and Android version of the app in the first week of May. 4/5 Boxout.FM Like Trunk It, Boxout.FM was born as an alternative to the popular music landscape within the country.
"To us, Boxout.fm was born out of necessity. The Indian independent music scene has grown leaps and bounds in the last few years, and with the ever-growing numbers of original music and artists emerging out of India, we felt it's time that our scene had its own broadcasting voice and platform - which is exactly what community radio is all about. It’s by the community, for the community.” say DJ MoCity, curator of Boxout.FM radio and Sahej Bakshi, co-founder, who is also known for his popular electronic act Dualist Inquiry. Mohammed Uraibi Abood aka DJ MoCity is a music entrepreneur and DJ who founded Reggae Rajahs, a crew of DJ’s and MC’s who are Reggae entertainers and promoters. 5/5 The future of alternative radio More importantly, Boxout.FM is an online radio channel that is tailored to the listening needs of its users. “We specialise in curated content, shows, mixes. Our focus is not on playing specific tracks but more on what the curator and presenter has to offer through his or her show.” say the duo.
It’s this strong focus on curated content that sets Boxout.FM apart from the competition, Boxout.FM is a community-focused platform, delivering curated content for the people, by the people. “We are a non-profit, there is no revenue sharing as there is no revenue from the site. It’s an online community radio station by the people for the people. The focus here is community growth and listener education, the plan is to have 100 percent locally curated radio, 24/7 with special talk shows, podcasts and more. Keep an eye on us!”
You can check out Boxout.FM here.