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Xiaomi's new cheap phone looks bloody good and it will be a big deal in India

Xiaomi's new cheap phone looks bloody and it will be a big deal in India

1/6Xiaomi's new cheap phone looks bloody and it will be a...
Xiaomi's new cheap phone looks bloody and it will be a big deal in India
India is the fastest growing smartphone market in the world. Yeah, that's no secret. Uniquely, it is one of the fewest markets where the feature phones business is also growing. That's why Xiaomi's new phone -- the Redmi 4A is a big deal. At Rs 5,999, it will pander to the aspirational Indian, however, that's again no something that's new right? True, again, but this is certainly a cut above its competition. And it will strike at the heart of what some of the bigger brands (Samsung I'm looking at you) doing.

A good phone

2/6A good phone
A good phone
Simple. Right. A good phone is a good phone. There simply isn't any substitute for a good product. And Xiaomi makes many good products. The Redmi 4A is understandably a good product because it is a good phone with good design and superb features for the price. A Qualcomm Snapdragon 425 chip, a big battery, a 13-megapixel camera an IR blaster and Xiaomi's software is a showcase of how powerful-er device the Chinese smartphone has made for India.

Make in India and scale

3/6Make in India and scale
Make in India and scale
Two years ago Xiaomi set up a plant in collaboration with Foxconn in Sricity and now it is about to open a new one. On an average, it can manufacture one phone per second. Boom. That's incredible scale. Heck, Xiaomi has already proven it by selling 3 million units of the Redmi 3S in 6 months and 1 million units of the Redmi Note 4 in 45 days. At Rs 5,999, the Redmi 4A will be its most affordable phone which means there will be more takers for this and that million mark will be rattled off in a jiffy.

Designed for India

4/6Designed for India
Designed for India
Xiaomi has proven that it designs devices for the Indian market and customises them for it too. Examples are the Mi 4i and the recently launched Redmi Note 4 which has been a rapid success in India. This continues with the Redmi 4A. Learnings from the Mi 4i have been absorbed in this phone which is reflective in the design of the phone. Moreover, the software has been further tuned for the Indian audience. The best example is an incoming feature in the SMS app which now displays IRCTC notifications like a railway ticket card - albeit a handsomer one than the real thing.

Flash sales may not be a pain anymore

5/6Flash sales may not be a pain anymore
Flash sales may not be a pain anymore
One of the things many people have missed is that Xiaomi is introducing an update to its Mi.com app which will let people pre-order out of stock products. As Xiaomi's products often sell out on their flash sales consumers often revert to products from other brands. This pre-order system could help further alleviate some of these issues.

A big battery

6/6A big battery
A big battery
The one feature that gets singled out often is a big battery. And the 3,120mAh battery is the same one Xiaomi had used on the Mi 4i in 2015 which will be a big deal for a phone of its class. Phones at its price point just don't have decent battery capacities but this one is a different story and that's going to play a big role in its favour.

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