Adidas Pure Boost: Wearing This Shoe Is Like Running On Air
Home of the Future
Pure Boost-arguably Adidas's version of the Nike Free-is fresh sneaker that weighs just 8.3 ounces for men and 6.3 ounces for women. It has a comfortable, flush Boost cushioning all along the bottom of the shoe, for even support and weight distribution. The sole isn't the only part of the story though-the upper portion of the shoe is made from a four-way stretch liner that breathes in a way that makes you feel like you're not really wearing a shoe at all. Along those lines, you don't even have to wear a sock with these kicks. Wearing them feels like you're wearing nothing on your feet at all.
Pure Boost is the shoe of the future. It goes on sale for $120 on May 14. And you can see them for yourself at our Home of the Future May 17-21.
We'll have Adidas's head of running Mikal Peeveto here starting around 2pm EST to answer all your questions about designing the shoe of the future.