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It does not come as a surprise that Blackberry on Wednesday announced the roll out of the exclusive Blackberry feature, the Blackberry Messenger (BBM) on to Android and iOS users over the coming weekend for free. Confirming the news the company said that Android users will be able to download the messenger on September 21, 2013 while the iPhone users can get it on September 22, 2013.

A few years ago, when BBM was in vogue, it was an itch for one BBM user to share his/her BBM PIN with another BBM user to start a conversation. However, this was all put to rest once Android and iOS entered the mobile market and cross platform messaging apps such as WeChat, Line, iMessage, Whatsapp, Viber took over the line. Today “Whatsapp Me” has replaced “BBM me” very conveniently.

Stiff competition from Apple and Google with their cross platform messaging services, makes this move but an expected one. Seems like Blackberry in spite of its pressures, has finally recognized this competition, a little delayed though and stepped up to it. While Google and Facebook are working towards bettering their messaging apps, BlackBerry has chosen the perfect time to make this move.

For the hardcore BBM fans it’s, better late than never. This move has put the company on a level playing field with its competitors on the messaging front which is steadily gaining popularity and one can now expect to see the number of Blackberry users increasing.

A ray of hope for the company crumbling on its sales, but undeniably, interesting days ahead..!