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How much are you willing to fork out for the satisfaction of a reputed brand? It seems like HTC wants to find out with the Desire 600, which is a dual-SIM smartphone with pretty ordinary specifications, for a price that almost rivals the Samsung Galaxy S3.

Generally, I loathe dismissing a phone without actually using it first. But the hardware-to-price ratio of this is so baffling that it needs to be commented on.

Here's a quick look at the features:
-4.5-inch Super LCD2 touchscreen (960x540 px, 245 ppi)
-HTC Blinkfeed to aggregate social streams and news
-1.2GHz quad-core Snapdragon S4 (Cortex A5) processor
-8GB internal memory, microSD up to 64GB
-8MP rear camera, 1.6MP front camera
-HTC Video Highlights to create 30-second showreels of your day using images captured by the camera
-3G, Wi-Fi, Bluetooth 4.0
-Dual-SIM (GSM+GSM) with dual active for simultaneous usage
-Dual front-facing speakers with built-in amplifiers
-3.5mm headphone jack with Beats Audio technology
-1860mAh battery with 11 hours talk-time, 577 hours standby time
-Android 4.1.2 Jelly Bean with HTC Sense
And all of this for at an MRP of Rs. 26,990, with a best buy price of Rs. 26,860.

Really, HTC? That's around the price most stores are selling the Samsung Galaxy S3 for, which is a far superior phone in almost every aspect. Or for that matter, the LG Optimus 4X and the Samsung Galaxy Note 2.

Sure, the Desire 600 has a few cool features, like the front-facing speakers and HTC's Blinkfeed. A premium over the lesser-known brands like Micromax and Karbonn is understandable, although we could make a case for why it shouldn't be such a high premium. But it's lunacy to price it alongside better phones from the likes of Samsung, LG and other established international players.

Now, I'm hoping this smartphone can change my mind because I love this company's hardware - the HTC One remains the best Android phone you can buy today - but I'm pretty sure it won't happen.

We're curious to know - would you buy the HTC Desire 600 for nearly Rs. 27k? Drop a line in the comments below.