Nissan got bold on Tuesday afternoon by announcing plans to build and, more notably, sell an affordable self-driving car by 2020. And when Nissan say affordable, it means it. The company estimates the cost of upgrading a luxury sedan to a luxury autonomous sedan will be just $1,000.
This is a bold move for a few reasons, the most exciting of which is that Nissan will probably pull it off making it the first car company in the world to sell a self-driving car. As CEO Carlos Ghosn-who was supposed to make the announcement personally at a press junket but cancelled-explained, Nissan has done this sort of thing before
Nissan isn't bowling alone on this one. Researchers from Stanford, MIT, Oxford, Carnegie Melon and the University of Tokyo are all pitching in to develop the technology. Nissan has also built a track in Japan, where they'll simulate everyday driving conditions in order to test the self-driving cars. It should be noted that this isn't just improving existing features like automatic breaking to avoid collisions. The cars will be fully autonomous, not unlike the self-driving cars that Google's been parading around the world these past few months.
Speaking of Google, Nissan's announcement comes just a few days after a report on the search giant's plans
It's a bit of a race at this point, one that Nissan seems to be winning. Then again, saying that you're going to sell a self-driving car and actually selling a self-driving car are two very different things. [CNBC, WSJ]