Philip Morris Is Post-Vape
Philip Morris calls this new smoking alternative ... iQOS. Bloomberg reports :
Flip open the white- or blue-colored plastic iQOS [pronounced, EYE-kose] case and you'll find a heater that looks like a stubby pen. Into one end you insert what amount to munchkin-size cigarettes, called HEETS. The iQOS - which some have said is an acronym for "I quit ordinary smoking" - gently heats the tobacco without burning it, producing a warm, nicotine-laced aerosol.
So what do we call this new method of nicotine consumption? It's not
So how does HEETing work? Bloomberg explains :
After HEETS comes TEEPS, a heat-not-burn product that looks pretty much like an old-fashioned cigarette. Here again, Philip Morris is relying on tobacco. But instead of lighting up the old way, users ignite a carbon tip that heats the tobacco.
The taste and nicotine intake of iQOS and TEEPS are closer to that of ordinary cigarettes than e-cigarettes, the company says, a stab at fixing smokers' No. 1 complaint about early vapor products.
HEETS? TEEPS? What's next, you ask? The company has also developed a device called STEEM, which "combines nicotine and a weak organic acid to produce nicotine salt, which is absorbed without vapor." Why all the double Es? I don't know!
Philip Morris has invested $3 billion into its post-cigarette technology, and iQOS has already been massively successful in Japan and parts of Europe. Still Calantzopoulos admits, "Decades of history are not going to change in one afternoon."
As an analog smoker, I fear the post-vape world. The unknown is a black hole. In, I step.
[ Bloomberg ]