Last year, Xiaomi, out of nowhere announced its concept-come-true bezel-less phone, the Mi Mix. It features a large edge-to-edge display bound by minimal bezels only on the top and bottom. Samsung followed it up with the Galaxy S8 and the Note 8 and LG got into the game with the LG G6, the Q6 and the V30. Heck, even Vivo and Micromax will boast of having the same (they’re far from being one), but then again, how many users are there for these bezel-less phones? Ten million or so? Give or take.
Now, when Apple is unveil the iPhone X Edition tonight, and after it goes on sale, Apple will boast of a million bezel-less phones overnight. That’s the difference the Cupertino giant can make.
Apple is all hyped about launching an iPhone with an OLED display. For the first time. But hey Apple, Samsung has been releasing phones across the price range with its stunning Super AMOLED display. Since 2010, with the first Galaxy S smartphone, Samsung has mass-produced OLED panels and that is now a standard across flagship Android phones.
But then again, this is Apple doing it. You know why that’s noteworthy? Because Apple sells phones by the billions. Soon, there will be millions of phones running Apple’s OLED display-clad iPhone X Edition and the world will be a beautiful place again. One could also argue that Apple never really needed to shift to OLED. It’s Retina displays always have been one of the best looking screens in smartphones.
Apple got water resistance to iPhone only last year. Android fans have had it for years. Sony had it in the Xperia Z way back in 2013 and the ill-fated Samsung Galaxy Note 7 was the first waterproof allowing users to take selfies under 1 meter underwater.
On paper, Apple’s water resistance isn’t anywhere closer to Samsung’s flagships from last year, but there have been live demonstrations on YouTube proving otherwise.
Once again, with Android being such a fragmented space, a new feature here and there doesn’t really make much of a difference. But when Apple does it, it does it on billions of devices and that automatically makes the tech go mainstream. The best example of it, is the next one.
Dual cameras have been on Android since the HTC One M8 in 2014 and even before that LG tried to make 3D imaging mainstream using a stereoscopic camera system. But it was only last year that the LG G5 broke among the masses as a dual camera phone. It offered a fisheye-like view to the world using the tech. This was followed by the Huawei P9 who worked with Leica to develop the RGB+Monochrome setup. But it was only when Apple did it last year with the iPhone 7 Plus that shook the industry awake and everyone followed suit across the price range.
To be honest, Apple’s implementation of the dual cameras make the most sense. By using two different focal length, it offered a feature that was really difficult to have in a smartphone. Optical zoom. That is something any user will pounce upon to use.
So you see, once again, it doesn’t matter who came first. It matters what you did with it. Before Apple, nobody thought of putting a telephoto and wideangle lens combination in a phone. And now that Apple has done it, it’s now popping up everywhere.
Qualcomm will boast about having AR capabilities in its chipsets that it designed for the Lenovo Phab 2 Pro last year. That was for Google’s Project Tango which leveraged a complicated camera and sensor combination to map a space in real time and project objects into it. A hardware-centric approach to AR meant it suffered the same fate as VR. Nobody wanted to buy an extra piece of hardware to enjoy it. Nobody really wanted it that bad.
But when Apple announced ARKit this year, it made the tech go mainstream in one move. Apple adopted a software-centric approach towards AR and that meant any Apple device running iOS 11 had it. That’s a million and more devices in one go. Boom!