Asus' Zenfone Naming Scheme Is A Disaster!
Asus has been one of the top brands in PC peripherals. The Taiwanese company was known for its knack to deliver sleek laptops. When it entered the smartphone market in 2014, Asus put its manufacturing prowess to a good use. Its first Zenfone was quite polished for a first attempt. With these positives though, Asus also dragged along confusing naming schemes from PC business to mobile segment.

Asus' first generation Zenfone line-up included Zenfone 4, Zenfone 4.5, Zenfone 5, and Zenfone 6. It made sense for some time, but then the company rolled out next-gen phones under Zenfone 2 series. It was followed by Zenfone 3 line-up. So basically, the Zenfone 4 launched in 2014, and Zenfone 3 saw the light of the day in 2016.

The company was going back and forth with the numbers. Things got trickier in 2017, as Asus launched the Zenfone 4, again. As mentioned earlier, the very first wave of Zenfone included Zenfone 4. So now, searching for the Zenfone 4 gives you confusing search results from different years.

If that didn't fry your brains yet, meet the Zenfone 4 variants. The first one is called the Zenfone 4 ZE554KL. Then, there's Zenfone 4 Pro ZS551KL. There are two versions of Zenfone 4 Max (ZC554KL and ZC520KL). Not to forget the Zenfone Max Pro ZC554KL. Did I mention the Zenfone 4 Selfie Pro ZD552KL? To keep it company, Asus recently launched the Zenfone 4 Seflie Lite ZB553KL. Whats more, the standard Zenfone 4 Selfie has two models (ZD553KL and ZB553KL). Lastly, you have the Zenfone 4 Max Plus ZC554KL.

I don't know what those product managers in Taiwan were smoking, but it is sure some strong stuff . For those who do not have access to that stuff though, it is almost impossible to keep track of Zenfone device names. I'm likely to invest time to make sense of it because it is my job. However, you can't expect consumers to bother with such chaotic naming scheme.

Asus makes good phones. The company has a flair for design. In just a few years, it has tinkered with metal, glass, and polycarbonate construction. The manufacturer has also figured out good low-light photography. The Zen UI has also improved a lot in the latest iteration. Despite all this, most people I know, don't recommend Zenfone devices because they can't figure out the Zenfone line-up . And it is not their fault