Behind the iPhone X Edition smokescreen, lies the real deal: AR It’s iPhone day today. And Apple is not only going to launch its best looking iPhone this year to commemorate its tenth anniversary, it is going to make one of the most anticipated piece of technology reach to a mass audience. We’re talking about augmented reality. At WWDC earlier this year, Apple chief Tim Cook set the balls rolling for the technology to be adopted for a mass user base. He announced the ARKit for iOS 11 and invited developers to work their magic.
We pondered upon how AR in iOS 11 will change the way people use their iPhones and these are some of the use cases we loved: 1/6 Real world navigation
With ARKit, this is Apple’s chance to gain one up over Google Maps. Google Maps has dominated Apple Maps in terms of accuracy, data and options. But using ARKit, Apple can make Apple Maps much more interesting by doing away with the whole maps part. With AR in play, directions can be laid out in the real world and you don’t have to keep your neck bent over your phone deciphering maps to figure out your way to that Sushi place you wanted to go.
2/6 A reading glass supplement
This use case is particularly useful. And possibly game changing. Apple’s ARKit can easily be leveraged by developers to magnify text to act as your spectacles. Even if you forget your specs at home, it won’t be difficult to read the screen as the screen itself will adjust to your eye power.
3/6 Nutritional information
This isn’t necessarily new. But imagine walking into a French restaurant that takes itself too seriously and did the entire menu in French, you can simply hover your phone over the items and see it translated to your mother tongue. Even more, ARKit can visualise the item for you and can fetch the nutritional information. No more worrying about what you ordered. What a world!
4/6 Time capsule
This is the most interesting use case that we thought of. Using AR, Apple can create time capsules out of the boring, mundane world. Longing for a trip to Narnia? Walk into a closet with the phone. Want to see how Times Square looked in the 1920s? Can be done. How about looking into the future? Climate change deniers will be able to see what their non-believing is going to do their favourite places in the world. All through the phone.
5/6 Non invasive advertisement hoardings
This use case alone is enough to convince developers to get onboard Apple’s AR. Using augmented reality, brands can advertise just about anywhere they wish. And that can only be seen through the iPhone. No more distractions while driving!
This is the most likely use case scenario. Shopping apps will leverage the tech to help you visualise your purchases while some will even give you matching accessories to buy along with your clothes. Grocery shopping will also won’t be the same. Using indoor mapping, ARKit will be able to tell you which aisle to go if you want to pick up juice. Image the possibilities!