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So, here is the question. What is common between Microsoft, Apple, Yahoo and Google? Well, while you may manage to list down quite a few, you might just want to add yet another item to your list! And that is their branding strategy of changing logos.

All these software giants have at some point or the other changed their logos and the new entrant to this fetish is Google! A month after Yahoo changed its logo as well as updated their Bing search tool, Google has followed suit and rolled out a new flatter design for its logo.

Take a look:

With the 3D effects gone, Google claims to have refined the color palette and the letter shapes in the logo. Seems like the flat effect of Apple’s iOS 7 logo has rubbed off on Google after all.

Aiming to streamline the user’s experience across products and devices, the company has additionally, also replaced the old menu bar with new and smaller range of links for its navigation bar. Deciding to do away with the navigation bar at the top, Google has now replaced it with “app launcher bar” / “Apps grid” (much like the design present on Android and Chromebooks) placed next to the “share” and “account info” link for quick access to the various Google products. According to a BBC report, the users can now click on the icon made up of small squares on the home page to access the other Google products. Note the difference between the old and the new.

The old:

The new:

Not to miss is its similarity with Microsoft’s app launcher that sits on the taskbar. On clicking “More” further services such as Translate, Books, Blogger, Finance etc. shows up. A big difference from the old is that the icons of the services now show up too instead of just links in the past.

In the mean time Google in a company blog post went ahead and said, “We’ll be rolling out this update across most Google products over the next few weeks, so keep an eye out and let us know your thoughts.”

Although Google is promising a seamless user experience across devices and products, we are yet to get a grasp of the user experience of a “few extra clicks” that this change has brought in. Whoever said that “flat is not in”. Its time to turn to the Silicon Valley and you will see the tech world catching up on the fact that “flat” may just be the new future!