The Panasonic Eluga A4 can be your perfect travel companion
Our smartphones have now become something more than mere gadgets. They have become a part of our lives, they are our organisers, they stand in for our photographers and more importantly, they are what we take with us on the move. A modern-day lifestyle is incomplete without a smartphone.

Yet, It's ironic how our most essential portable device is hampered by battery life. Of all the advancements that have happened in the smartphone space, battery life is something we regularly struggle with enough to make one wish for the glory days of the old Nokia 1100's which lasted for days on a single charge. Panasonic understands this problem. "The increasing demands for 4G smartphones with a good battery at an affordable price has become a necessity today. Our new Panasonic Eluga A4 which has slide screen, 5000mAh battery and FPS powers you to do a lot throughout the day," said Pankaj Rana, business head of mobility division, Panasonic India, at a recent launch event for the phone.

Indeed, a 5000mAh battery makes a huge difference in how we plan out lives around our phones. A two-day battery life means we can get our work done on the move, without worrying about the consequences of our phone running out of juice before the day is through. More battery life means you can shoot more photos, watch more videos and have long gaming sessions on the move. A larger battery helps you get more out the device, be it last minute flight bookings or that last minute change in the slide before a big presentation. The best part? You still have enough power left at the end of a stressful workday to come home and set the alarm for the all-important meeting, which you will inevitably rush to without charging your phone but don't worry, your phone still has enough left in the tank to get you through. The Eluga A4 wants you to cut the cord and do more rather than being at the mercy of a wall charger.

The battery isn't the only thing that Panasonic is counting on though, with a powerful quad-core processor and respectable 3GB of RAM, the Eluga A4 also has the smarts to power through all your organisational requirements with ease, be it working on a presentation or those last-minute changes to that all-important document. The Eluga A4 also runs on Android 7.0 Nougat assuring users of up to date security and feature updates. The fingerprint scanner on the back is more than just a tool for unlocking your phone, it can be personalised to help navigate webpages, scroll through galleries and even take selfies so you don't have to wrestle with the camera controls at the bottom of the screen.

To round out, the Eluga A4 also has a personal companion in the homegrown ARBO AI, developed in-house by Panasonic India. ARBO takes control of the most routine, mundane tasks and does them for you. It's designed to adapt and learn your usage patterns so that it understands you better. It tracks your routines and makes your schedules for you, so you can concentrate on being the best you can be.

Panasonic puts you, the consumer, at the heart of the Eluga A4. It's designed to be a companion, one that helps you be the best you can be.