Nobody Knows What Healthy Food Means (Still)
Do you think you know what "healthy"
decision came after a scuffle with KIND granola bars where
At the time,
they told Gizmodo there was
The current FDA definition describes "healthy" as "an implied nutrient content claim" that suggests the food is consistent with current dietary recommendations, particularly for fat and cholesterol. The problem is that still leaves the term pretty wide open for interpretation-and, as we've seen with the case of "natural" that can cause big problems.
After the FDA
refused to define natural
Last year, the FDA started collecting definitions of what "natural" means to the public-although no actual definition has yet come out from the agency nor has it actually said it plans to write one. The case of "healthy" is a little different, because it started out with a definition, and the FDA has promised from the beginning that the process is going to result in another one. The sooner we see clear definitions of both terms out, the less room there will be for food advertisers to try and create new definitions for themselves.