Google just pushed a major update to its search app that effectively makes Google Now as useful on iOS as it is on Android. That means iPhone users can finally enjoy all those cool features like Google notifications telling you who won the World Series and what time to leave your house to make that appointment.
It's a little bit creepy. But also cool!
Those in the know will be quick to point out that Google Now has been available for iOS for about six months now
Privacy hawks, on the other hand, will note that Google Now gobbles up tons of data including information from third parties and location*. Keep in mind that you are opting in. And hey, without that, how would Google know where you are and where you want to go? [TNW]
* Pro tip: Google Now will also turn on locations services all the time, so you might go into Settings and turn that off if you care at all about battery life.