E-commerce search engine Skoov to expand team, build brand
The e-commerce product search engine is looking for core engineers who can work on more than one platform
E-commerce sites are the new addiction, given the sheer number of options online shoppers today have looking for the best deals. Skoov, a new tech-enabled startup, tries to simplify this, offering a quick ecommerce product search engine. The Mumbai-based company, founded in April 2014, just raised Rs 1 crore in funding. As such, the company, currently working with a small team, is looking for engineers who can improve the product further.
Building the team
“The next step in our development cycle involves scaling up in terms of websites/ products, and additional features giving true value to our customers. We are looking for core engineers who are able to work on more than one platform and transition seamlessly in step with the product lifecycle,” Skoov’s cofounder and CEO Samarjeet Reen told TechGig.com .
Managing infrastructure efficiently will also play a key role in scaling up our operations, he said.
“We are fortunate to have a small but highly motivated team of engineers who are working towards taking Skoov.com to the next level. We are looking for smart engineers who would be equally excited in contributing towards the evolution of Skoov as a one-of-its-kind product search engine,” Reen said.
The top three skills he would look for in a candidate are proactivity, tenacity and trainability.
Branding and marketing
Reen says the startup aims to put in the money it has raised to scaling up the product and do an effective branding exercise.
“Being an early stage start-up, application of funds should be in areas that directly contribute to the product improvement in terms of scaling up, additional features, and a better user experience. That being said, we need to increase our brand presence in India and marketing will be a key focus area,” Reen said.
Reen says the branding challenge for Skoov will be to make the site stand out so the consumers come back, and recommend the site to others.
For this, the functionality of the site has to be flawless, he said. “This is one of the biggest contributors in building the brand, as the product experience needs to speak for itself and draw users in.”
There are other plans too.
“In today’s frenetic environment, you need to do more than build a great product. Engaging continuously and consistently with potential users and existing users is key. Social and content platforms are powerful tools that help us engage with our customers, and display platforms and direct platforms help with visibility. We plan to have a smart mix across all these platforms which will help build our brand presence over the next 12-18 months,” Reen said.
Kanchana Dwarakanath, TechGig.com