Google PlayStore Unveils Android Instant Applications
Google has unveiled a host of changes to GooglePlay store with arrival of Android Instant Apps being a major update. Android Instant applications were launched by Google last year in its IO conference.
Instant Apps operate on Google servers as compared to other applications which run on the device. This not only helps with latency issues but also consumes less mobile data and storage. Users can also experience the application comprehensively before downloading it.
"We're also excited to integrate Android Instant Apps with a 'Try it Now' button on store listings. With a single tap, people can jump right into the app experience without installing," says Vineet Buch, director of product management, Google Play Apps & Games in a post.
A number of Instant Apps are now visible in the Google Play app Store by the name 'Apps to Try Now' section. In India, however the 'Try it Now' option is not visible yet.
The new set of applications include Skyscanner, offering Flights, Hotels and Car Hire, Tasty, Quizzes, Onefootball - Football scores, Red Bull TV: Live Sports, NYTimes, Crossword, BuzzFeed: News, Music & Entertainment and ShareTheMeal.
Google started the testing of Instant Applications in January this year with the initial applications being BuzzFeed, Periscope, Wish and Viki.
The tech giant has also updated its Editor's Choice segment across 17 countries. The new design comes with a new home for Games with trailers as well as screenshots.
"We've launched an improved home for games with trailers and screenshots of gameplay and two new browse destinations are coming soon, 'New' (for upcoming and trending games) and 'Premium' (for paid games)," added Buch.
The company is also increasing 'live operations' banners on the Play Store to notify users about major in-game events among popular games downloaded on their devices. The company has also announced new updates on Google Play console for developers.