Xiaomi Trying to Keep Up the Leading Position in Wearable Market by Partnering with HRX
Chinese tech giant, Xiaomi has launched a special edition of its health tracker band. The HRX edition of Mi Band is launched in partnership with Hrithik Roshan. The company is trying to keep its sales up in India by partnering with HRX.
- Mi Band HRX Edition lasts for 23 days on a single charge.
- The band featuring OLED display and heart rate monitor will be available for Rs 1299 from September 18.
- Xiaomi has shipped 3.5 million units of Mi Band 2 in Q2 of 2017.
Mi Band HRX Edition is basically the same Xiaomi's Mi Band 2. One improvement in the HRX edition of Mi Band is the battery life. Xiaomi claims that Mi Band HRX Edition lasts for 23 days on a single charge. Xiaomi has launched the band with Bluetooth 4.0 low energy chipset and power efficient OLED display.
The HRX edition can monitor your steps, calorie burn, and sleeping pattern. The display also shows notifications for calls and text messages. The light-weight band has the same slip design with hypoallergenic silicon band. The wearable device is certified with IP67 splash resistant technology making it water resistant. The software supporting the band can also help users unlock the phone and show app alerts on band's OLED display.
Xiaomi believes that the partnership between the company and Hrithik Roshan's fitness-focused HRX brand will create an ideal market situation for the company. Xiaomi's Mi Band 2 has already proven to be an extremely popular product in the Indian market. The company has sold 3.5 million units all of the world in Q2 of this year. With the 13.4 percent of market share, Xiaomi is the number one wearable manufacturer in the world.
In the official press release, Xiaomi India's MD, Manu Jain said, "with India becoming more fitness conscious country, the fitness tech category is in an extremely dynamic stage. The partnership with HRX will give a new boost to Xiaomi for Mi Band sales in India."
The limited edition band priced at Rs 1299 will be available on Flipkart, Amazon and Myntra on September 20. The company is making the band available in its offline, Mi Home outlets from September 18.